Journalism and Communication in China

 Introduction to Guangxi University Journalism and Communication Program

Guangxi University (GXU) began its journey in journalism education in 1972. Today, the School of Journalism and Communication offers three main undergraduate programs: Journalism, Advertising, and Broadcasting & Hosting Arts. The school also provides master’s degrees in Journalism and Communication. Currently, it has 1,156 students, including 883 undergraduate and 273 postgraduate students.

GXU’s School of Journalism and Communication is one of the 13 key members of the Chinese Society of Journalism Education, a prestigious organization for journalism studies in China. A professor from this school is also part of the Ministry of Education's Steering Committee for Journalism and Communication Teaching. The school’s Journalism program is recognized as a national-level characteristic major, and both Journalism and Broadcasting & Hosting Arts are classified as national first-class undergraduate majors. Advertising is a provincial-level first-class undergraduate major.

Programs Offered at GXU

Undergraduate Programs

1. Journalism (Four-Year Bachelor of Arts)

   • Objective: This program focuses on the practical and theoretical aspects of journalism and communication. Students are trained in journalism with a strong Marxist perspective. They develop skills in interviewing, writing, editing, photography, and videography.
   • Main Courses:
     • Introduction to Journalism
     • News Interviewing and Writing
     • Radio and Television Journalism
     • Network Journalism
     • News Business Management
   • Career Opportunities: Graduates can work in newspapers, TV, radio, online media, publishing houses, and more. They can also take roles in public relations, education, or research within government and private sectors.

2. Advertising (Four-Year Bachelor of Arts)

   • Objective: This program combines theory and practical knowledge of advertising and communication. Students are trained in advertising planning, design, production, and marketing.
   • Main Courses:
     • Introduction to Advertising
     • Advertising Planning and Design
     • Television Production
     • Advertising Effectiveness Measurement
   • Career Opportunities: Graduates can work in advertising agencies, media organizations, corporate marketing, or government departments handling publicity and branding.

3. Broadcasting & Hosting Arts (Four-Year Bachelor of Arts)

• Objective: This program is tailored for careers in radio, television, and online media. Students develop professional broadcasting and hosting skills, along with a solid foundation in humanities and social sciences.
• Main Courses:
  • Broadcasting Techniques
  • Mandarin Language
  • Radio and Television Program Hosting
  • Psychology of Broadcasting
  • Communication Laws and Ethics
• Career Opportunities: Graduates can work as news reporters, hosts, editors, or program directors in media organizations. They can also pursue careers in public speaking, education, or related fields.

Master’s Programs

1. Journalism (Three-Year Master of Arts)

   • Research Focus: Studies in journalism theory, news practice, and broadcasting.
   • Main Courses:
     • Journalism and Communication Theories
     • History of Journalism
     • Media Operations
     • Research on Public Opinion
   • Career Opportunities: Graduates can work in teaching, research, news production, and media management.

2. Communication (Three-Year Master of Arts)

   • Research Focus: Topics like mass communication, cultural industries, and media integration.
   • Main Courses:
     • Communication Laws and Ethics
     • Thematic Studies in Cultural Industries
     • Media Planning
   • Career Opportunities: Opportunities in academia, media, cultural organizations, and communication management.

3. Advertising (Three-Year Master of Arts)

• Research Focus: Advertising theory, history, and brand management.
• Main Courses:
  • History of Chinese and Foreign Advertising
  • Brand Management
  • Psychology of Advertising
• Career Opportunities: Graduates can pursue roles in advertising agencies, corporate branding, or teaching and research in advertising.

This program offers a variety of paths for students interested in journalism, media, and communication. Whether you are passionate about reporting, advertising, or broadcasting, GXU’s School of Journalism and Communication provides a strong foundation and many opportunities to grow in your field.